Strategic Communication as Panacea to Peacebuilding in Multiethnic Ecology

Abstract

A society becomes threatened and endangered when communication and information handlers deftly handle human interactions and communicative processes. Hence, our society becomes an abattoir; an unsaved haven and a place where human beings are dehumanized and debased. Previous studies have dwelt on crisis communication, and causes of crisis while others have focused on the devastating effects of crisis in our society with little attention paid to the extent strategic communication can go in mitigating crisis and dousing tension associated with it, This study, therefore, presents a position paper on the need for the adoption of strategic communication strategies instead of being combative in resolving perennial industrial crises, communal conflicts, insurgencies, and other forms of ethnic militia attacks that are prevalent in Nigerian contemporary society. It is taken that a peaceful society will engender impactful governance. The study adopted the descriptive design with secondary data from extant literature as designed by Diamond and McDonald Multi- Track Diplomacy (IMTD the strategic approach in peacebuilding in a multiethnic ecology like Nigeria.